I orchestrated a high-profile brand collaboration between the Fashion Valley Mall of San Diego (a Simon property) and the University of San Diego, bridging the gap between a live event and regional market presence. By developing a technical media outreach framework, I turned a local production into a regional news story, securing 7 earned media placements across major networks such as NBC 10 and KPBS. My role involved end-to-end PR management, from crafting the strategic narrative to conducting post-event impact analysis. This project demonstrates my ability to manage high-stakes physical partnerships and deliver measurable "earned media" results that drive brand sentiment and broad-scale engagement.